|Top 5 Most Effective Email Marketing Strategies
Top 5 Most Effective Email Marketing Strategies
As a business owner or service provider, email marketing campaigns is a forceful tool for an overall marketing strategy. It is important to understand that to push your products and services forward; you have to get into the minds of your customers. By running an effective and compelling email marketing campaign, you can achieve this. Research shows that; for every dollar spent on an email marketing campaign, you can expect to receive a return on average at least $38. Furthermore, a substantial number of professionals from numerous fields say that successful email marketing campaigns have been the driving force behind most if not all of their customer acquisition and retention.
Top 5 Most Effective Email Marketing Tips
Here are 5 top tips that can help you in your email marketing campaigns, which have been proven to yield results.
1. Make It Easy to Subscribe
Although with email campaigns, this goes without saying. However, a surprising amount of business owners that send out regular newsletters and promotional campaigns to their email list, fail to include the option for them to subscribe. By making it difficult for prospects to subscribe to your email list, you will fail to inform them of so many opportunities such as new sales and customers, which can be beneficial to your business. When you send out email marketing campaigns, make it easy for them to subscribe. Use simple form boxes that ask for only names and email address, because that’s simply all you need. Also have an option for them to unsubscribe too, to avoid angry users asking to be removed from your mailing list. By subscribing to any of the Email List Verify softwares, you can verify all the email addresses on your lists to ensure that they are actual email addresses and not bots.
2. Consistency Is Key
With marketing in general and not only email campaigns, consistency will always remain an integral part of your brand, and as such, it is important that your email is the same with other marketing campaigns such as social media accounts, websites, etc. It is easier to just have a template which can be attributed to only your brand because when your customers begin to see emails that do not look like something that comes from your brand, it can raise doubts in their minds. It can also make them hit the unsubscribe button faster than you can imagine. You should also ensure that the tone that is used in your website and social media pages is the same as the emails you send out. It should be easy to read and digest, and also be as short as possible, and straight to the point.
3. Mobile Device Optimization
As a business that wants to reach more people, it is important that your website is optimized for mobile devices. This is because research has shown that more emails are read on mobile devices than on computers. The exact statistics is 54%, which is a very significant amount. If your email campaigns are not optimized for mobile devices, you will be losing out on a whole lot including new customers, sales, and website visitors. It does not even matter if you have the best email campaign ever, as it will be completely useless if no one reads it.
4. Social Media Profiles Link
By including the links of your social media profiles to your emails, you can encourage customer engagement, and secure their trusts as well. Adding your social media links to your emails is an added advantage because your users have already signed up to receive emails from you, so you have nothing to lose. Some of them may even be unaware that you indeed have a social media page. By including it your emails, your users can visit your pages and interact with you on a personal level. It can also help you reach a wider audience, and attract new customers.
5. Stay Ahead of the Competition
In order to remain relevant in whatever industry that you find yourself in, you have to always stay ahead of the competition. One way to do this is to constantly be aware of what your competition is up to. By subscribing to your competitor’s email list, you will have a broad picture of their activities, as well as new trends that they are implementing, social media updates, the type of emails they send, the time in which it is sent and so on. You can use all of these to your advantage by studying the ones that work and taking note of the ones that are generating the most leads, in order to secure your position at the top. Ensure that the email used cannot be traced back to your brand, as there are Bulk Email Verification tools businesses use to screen out emails.
Above are the top 5 most effective e-mail marketing stategies. If you have any other e-mail marketing strategy that is effective please share them in the comment section. Also if you have any questions concerning this topic ask them in the comment section and dont forget to share this post with your friends.